What Are Nicotine Pouches and Snus? The Complete Guide

What are nicopods?

If you’ve heard terms like snus, nicopods, or nicotine pouches and wondered what they actually mean — you’re not alone. These small white pouches have taken Europe by storm, offering a tobacco-free, modern way to enjoy nicotine without smoke, spit, or fuss. Let’s break it down simply — what they are, how they work, and why so many people are switching to them.

What Is Snus?

Snus (pronounced “snoose”) is a moist, smokeless tobacco product that originated in Sweden in the 18th century. It’s made from finely ground tobacco, salt, water, and flavorings — then packed into small pouches placed under the upper lip. Unlike traditional chewing tobacco, snus doesn’t require spitting.

So, what does snus mean? The term comes from the Swedish word for “snuff,” referring to finely ground tobacco meant for oral use. Essentially, snus provides a slower, longer-lasting nicotine experience without combustion — making it less harmful than smoking, though still not completely risk-free.

The History of Snus

Snus began as a Swedish tradition and evolved into a global phenomenon. Over time, Swedish producers perfected the craft — focusing on high-quality ingredients and pasteurization for safety and consistency. By the 2000s, snus had spread across Europe, paving the way for a new innovation: tobacco-free nicotine pouches.

From Snus to Nicotine Pouches: The Modern Alternative

Nicotine pouches are the next generation of snus — similar in design and feel, but entirely tobacco-free. Instead of ground tobacco, these pouches contain plant-based fibers, nicotine extract, and flavorings. That means no tobacco leaf, no tar, and no smoke — just clean, consistent nicotine enjoyment.

They’re discreet, convenient, and fit modern lifestyles. Whether you’re commuting, working, or relaxing, nicotine pouches are designed to fit seamlessly into your day.

Nicotine Pouches vs Snus

So, what’s the difference between snus and nicotine pouches? It comes down to one main thing — tobacco. Snus contains it; nicotine pouches don’t. Both look and work the same way: small, soft pouches placed under the lip that release nicotine gradually.

Because they’re tobacco-free, nicotine pouches are often seen as a healthier alternative for those who still want an intense nicotine hit. Popular pouch brands like VELO, ZYN, and LOOP have redefined the category with clean ingredients and a huge variety of strengths and flavors.

How Snus and Nicotine Pouches Are Made

The Snus Process

  1. Selection: Premium tobacco leaves are chosen and ground into a fine powder.
  2. Pasteurization: The mix is gently heated to eliminate microbes and extend freshness.
  3. Mixing: Salt, water, and flavorings (like bergamot or mint) are added to create snus’s signature taste.
  4. Packaging: The product is portioned into pouches or sold loose for traditional users.

The Nicotine Pouch Process

  1. Base material: Plant-based fibers replace tobacco, giving the pouch its soft texture.
  2. Nicotine infusion: Nicotine extract is evenly blended into the base for reliable strength.
  3. Flavoring: Natural or synthetic flavors — think mint, citrus, coffee, or fruit — are added.
  4. Packaging: Each pouch is sealed to maintain freshness and consistency.

How to Use Nicotine Pouches (and Snus)

  1. Step 1: Place the pouch gently under your upper lip.
  2. Step 2: Let it rest. No chewing, no spitting — just allow the nicotine to release slowly.
  3. Step 3: Enjoy for 20–45 minutes, depending on strength and preference.
  4. Step 4: Remove and dispose of the pouch responsibly when finished.

And if you’re wondering — no, you shouldn’t swallow snus or nicotine pouches. They’re designed for oral absorption only.

Is Snus Legal and Safe?

Is snus legal? Yes — in Sweden and Norway. However, its sale is restricted in most other EU countries (though personal use is allowed). Nicotine pouches, on the other hand, are legal across most of Europe since they’re tobacco-free.

Are nicotine pouches safe? Not entirely risk-free — but generally considered a healthier alternative to smoking or traditional snus. They provide nicotine without the harmful chemicals found in tobacco combustion.

Snus Today and Tomorrow

Today’s pouch market is more diverse than ever. You’ll find countless pouch brands with every flavor imaginable — from icy mint and citrus to coffee, berry, and tropical blends. Strengths range from light to intense nicotine levels, letting you personalize your nicotine experience exactly the way you like it.

As the market continues to expand, one thing is certain: nicotine pouches aren’t just a passing trend — they’re the future of smoke-free satisfaction.

The Takeaway

So, what are nicotine pouches? In simple terms, they’re a cleaner, tobacco-free way to enjoy nicotine — inspired by the heritage of Swedish snus but redesigned for today. Whether you prefer the tradition of snus or the innovation of nicotine pouches, both deliver a smooth, convenient nicotine experience — without the smoke, smell, or stigma.

Ready to explore? Find all your favorite brands, nicotine pouches and flavors at Nicotinos — with fast delivery across Europe and guaranteed fresh quality, every time.